Having released the first lookbook for Bob’s Discount Furniture in the winter of 2018, the summer edition was our next focus. For this one we chose to feature a wider variety of furniture and curated looks, more than doubling the page count to 36.
In addition to creating several of the looks myself, I was able to work closely with our Senior Designer and in-house photographer to provide art direction and ensure the other sets had a cohesive look and feel to match the summer vibe we were going for.
This edition was mailed to 16,000 homes in one of our new retail markets to promote brand awareness, and 100 copies were sent to all 119 of our stores across the country. As with the winter lookbook, a digital version was created to allow customers to browse and shop the featured products on each page.